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Its about being badass. This looks tough as fuck, is actually tough as fuck, scares the crap out of people, and shows these guys are so badass that they will kill you upside down with an axe. Separates the weak from the special and proves a special forces operator is in fact super special.
This sort of thing also works as a force multiplier and as a morale booster. Russian special forces are notorious for being totally over the top in their approach to training and this allows them to display toughitude to both outsiders and to their own forces and government officials which in turn gives enemies invasion jitters and gives common soldiers a boost knowing there are hardcore backflipping murder freaks somewhere on the battlefield making things better for them without them needing to be badass backflipping murder freaks themselves.